
How I built the Fabulous North platform from scratch
A behind-the-scenes look at the Fabulous North platform. Built in C# MVC, this custom CMS powers 1,300+ locations, walks, user accounts, maps and league tables across the North of the UK.
I've been building custom systems and web platforms for over 30 years, working with businesses across a wide range of industries.
From legacy upgrades to building new tools from the ground up, I focus on writing clean and maintainable code that's built to last. Everything's tailored to how you work and what you need.
If you're looking for someone who can handle both the backend development and the user experience, write reliable C# and build solutions you can trust, I'd be happy to help
Custom-built systems using .NET and MS SQL. From multi-user platforms and secure portals to workflow tools and back office applications, everything is developed from scratch to match how your business operates. Built with reliable code, clean data structures and a focus on performance and maintainability.
Back office platforms that streamline how your business runs. Whether it's replacing spreadsheets, centralising data, or automating day-to-day tasks, I build tools that give you full control. Built with .NET and MS SQL, fully tailored to your processes with built-in reporting, user management and secure access.
I help agencies build more complex websites where custom functionality is needed. Whether it's powering sites for car dealerships, estate agents, recruiters or something entirely bespoke, I can slot into your team and handle the development side working closely with your designer to bring everything together.
One-off projects and ongoing support for when you just need a hand. Whether it's a quick fix, a new feature, or sorting out something that's gone off the rails, I can step in and get things moving. Available for short-term work or long-term support as needed.
All back office systems I build include a fully structured SQL database, designed to support the features and performance needed from day one. I also work with existing databases to improve speed, tidy up structure and sort out the usual indexing or query issues that build up over time.
Whether it's an older project that's becoming hard to manage, something that's broken after an update, or a system still running on an outdated version of .NET, I can take a look, find the problem and get things working the way they should. I'm happy to work on existing systems, sort issues and keep things running smoothly.
I've been writing code since the days of the ZX Spectrum in the 80s and haven't stopped since. Studied STEM at university, followed by an MSc in IT, then worked as a developer in finance and engineering before moving into media.
Helped get local newspapers online, including the Evening Chronicle, and built the first website for the Newcastle Arena when it was still the Telewest Arena. Continued with them for 20 years until they were eventually bought out. Same story with Jennings, the car dealership, before they joined Lookers.
I worked for a few digital agencies as senior developer and then Technical Director. I've been self-employed since 2010, building everything from estate agent platforms to recruitment systems, motor industry solutions and internal tools for engineering and transport.
I specialise in custom development, whether that's putting products online or building back office systems to streamline processes and help efficiency.
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Cramlington
Northumberland
In 2010 I setup my own digital agency based in Newcastle called wayfresh.
Alongside my design partner we continue to build large scale websites with complex back office platforms for clients both in the region and nationally.
Being a .Net developer we couldn't use WordPress or other PHP based platforms and there was nothing else suitable out there, so I developed our own in house Content Management System (CMS) to allow us to build websites with full page building and custom features.
In addition to my freelance work I still continue to build projects through wayfresh.